What criteria do you use to judge the success of your classes? Trainers often say they feel good about an hour spent teaching when they see students laugh and smile. When they see dogs performing. When everyone seems to be having a good time. They feel good when their lessons have gone as expected. When […]
Filling Your Classes
If you’re a typical class trainer you’d rather think about what you’re going to do with students once you have them in your classroom than what you’re going to do to get them there. For most of us, teaching is much more fun than marketing — and it comes much more easily. But given the […]
The Dog Training Class Revolution
Many years ago in my previous career, I taught learning theory and curriculum development to teachers and graduate students pursuing their master’s degrees in education at one of the top-ranked education programs in the country. My students’ biggest challenge was learning to translate theory into practice. It’s one thing to understand how people learn, and […]
It’s Time To Take Some Time Off
Depending on where you live, summers and holidays likely see RVs rolling down the highway, station wagons and SUVs loaded down with bicycles and camping gear, school-age children screaming through local parks in the middle of the weekdays, or tourists sauntering about with cameras and pointing index fingers. What about you? Did you get a break […]
Why You Should List Your Rates on Your Website
Very few dog pros I know are comfortable talking about their rates with potential clients. Let’s face it: We’re dog lovers, not salespeople. But you shouldn’t let that discomfort extend to your website. In fact, handling the numbers right on your site can make the over-the-phone or in-person sales process much easier on yourself—and on […]