The first goals of any marketing plan are getting hits on the website and the phone ringing. But just getting hits and inquiries isn’t enough. It’s conversions you really want—the potential clients who turn into actual ones. Increasing your conversion rate means more business, less time spent on the phone, and more dogs helped. In […]
Get The Right Clients Part 2: Selling The Initial Consult
In part one of this series on increasing your sales conversions we looked at two of the factors influencing sales: poorly targeted marketing and low rates. Fix these areas, and you’ll likely see an increase in phone calls and emails. You may find this a mixed blessing; it’s great to get the inquiries, but inquiries […]
Get The Right Clients Part 3: Selling The Training Package
In part two of this series on increasing your sales conversions we looked at selling the initial consult. Getting the initial consult is a great feeling. But now you’re in the client’s home and, despite what you told them over the phone, they’re hoping you have a magic wand that will make it all go […]
Writing Policies Clients Respect
We’ve often written about the need for good policies—and what makes them good. Our advice has included tips on putting solid policies into place, delivering your policies in writing and verbally, and sticking to them—including thinking ahead about what constitutes a reasonable exception and, perhaps more importantly, what does not. We’ve talked about understanding the […]
Walking Reactive Dogs: Distraction To The Rescue
By Beck Rothke, former Dog Walking Academy Instructor When I think about working with reactive dogs, I often think about the use of comic relief for intense moments. Essentially, I know that a door out or away from an intense or possibly intense moment is to find a distraction powerful enough to turn the dog’s […]