A dogbiz U group coaching program

Achieve your goals, grow your dog training business, and enjoy your success with the support of dogbiz coaches and a like-minded community of positive trainers

We’ve missed you!

We’ve held your Founding Member spot & can’t wait to welcome you back.

January 26 is the cutoff to reclaim your Founding Member spot and discounted rate—we can’t wait to welcome you back!

For almost 20 years our business has been to help yours succeed.
This is one of our favorite ways to do it.

Our group coaching program will support you and your dog training business every step of the way toward your goals and dreams.

You aren’t alone. We’re stronger together.

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What it means to THRIVE!

You are invited to join dogbiz coaches and fellow R+ dog trainers for weekly coaching sessions to:

Make a living at a truly comfortable, sustainable level

Shift from the frustration of an unreliable income to enjoying a consistent waitlist for your services, confidently charging what you’re worth

Feel in control of your ideal work/life balance

Work less and make more, fully enjoying what you do and how you spend your work time—and enjoying more down time, too

Run all aspects of your business with confidence

Market, price, and talk to potential clients about your services with ease and grace (even if these topics usually make your stomach hurt)

Take your ideas all the way to reality

Imagine amazing things, and then make them happen with the support of dogbiz coaches and fellow THRIVE! members behind you

Make the biggest possible difference

Go to bed each night knowing you improved dogs’ and peoples’ lives to the fullest extent of your ability

Trade isolation for a supportive community

Know you’re not alone, and enjoy the support and inspiration of a community of like-minded R+ trainers

Be ready for anything that comes your way

Never fear the unknown or a new challenge—because we’ll be meeting it together

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How the program works

We invite you to join dogbiz coaches and fellow R+ dog trainers in a supportive brain trust! 

Weekly group coaching sessions

Sessions are built around a monthly theme or focus, designed to support your progress toward your goals.

Each month we will roughly follow this schedule:

  • Week 1: Topic intro session
    These sessions will provide a deep-dive presentation into a topic, sharing our best teaching and tips on the subject.

  • Weeks 2 & 3: Implementation sessions
    2 weeks of focus on the details of the topic, structured to help you make and implement your decisions and plans. These will include discussion, brainstorming, Q&A, specific tasks, feedback, etc.

  • Week 4: Open Q&A session
    Bring whatever you’re working on, whatever’s on your mind, and we’ll tackle it together as a community.

All sessions will be recorded so you can revisit as needed.

Private, closed members-only FB group

Get feedback and keep the discussion going all week with your committed peers. We’ll spend time with you there, too.


We’ll share occasional bonuses as we go, inspired by topics and your questions and needs.

Things like:

  • Articles, e-books, and support docs like checklists and worksheets
  • Extra sessions
  • Guest presenters
  • Access to lessons from dogbiz University courses
  • Webinars
  • Discounts on DBU courses and other services

Program dates & membership fee

Membership fees​

THRIVE! membership is $35/month

THRIVE! session schedule

Every Thursday

Two sections to choose from:
9am Pacific/ 12pm Eastern
1pm Pacific/ 4pm Eastern

Convert to your time zone here  >>

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What THRIVE! members are saying:

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“I finally have enough clients to buy a file cabinet!”

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“I quit my day job to focus on private training!”

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“This has been my best year of business in many years!”

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“Finding more time for my own dogs and seeing their happy faces because of it!”

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“I am going to start virtual classes with families that have fearful dogs. It makes perfect sense but I would not have done it if not for THRIVE!”

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“So grateful for this group. Gave me the confidence to say ‘no’ when [I needed to].”

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“I’m set for my taking my business into my ‘semi-retirement.’ With dog*biz’ help, I’m financially comfortable!”

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“I am having clients extend training sessions like crazy! We hit the goals and then they want to do more!”

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“I’m pretty sure you ladies are covering a minimum of one business class semester in one session.”

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“I’m booked for private sessions for the next month! This would not have been possible without this group. Y’all rock! Thank you!”

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“I actually turned away a potential client [who wasn’t a good fit]. I don’t think I would have had the courage to do so before this group.”

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“My BEST win is becoming part of an AMAZING group of positive trainers who support each other, brainstorm the greatest ideas to help one another, led by the exceptional team at dogbiz.”

We’ve missed you!

We’ve held your Founding Member spot & can’t wait to welcome you back.

January 26 is the cutoff to reclaim your Founding Member spot and discounted rate—we can’t wait to welcome you back!

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Get support every step of the way toward your goals

Get your questions—big and small—answered

Don’t let unanswered business and service questions fuel uncertainty or keep you from moving forward. As part of Thrive, you’ll always have a safe place to get the answers you need.

Flesh out your ideas, and get awesome new ones, too

Have a cool idea for a new class or service, but need some input to round it out? Feel stuck in a rut but creativity and innovation aren’t your strong suit? As part of THRIVE!’s collective brain trust, you’ll never be short on ideas and inspiration, or supportive input on your own brilliant notions.

Implement your plans with confidence

Ideas are all well and good—but only if they get done. If you struggle to move yours from concept to reality, Thrive is the perfect place for creating your action plan, prioritizing your steps, and getting the support and structure you need to make things happen.

Develop and fine tune the best possible services

Benefit from dogbiz’ insights into what makes private and class training services most successful, not only for your business, but for your clients and students, too. Fine tune your service structures and packaging, elevate your classes, advance your teaching and coaching skills, and incorporate the best of your colleagues’ ideas, too.

Make the hard stuff easy with new skills and perspectives

What parts of your business do you feel least comfortable with, which parts hold you back? Sales? Pricing? Marketing? Enforcing policies? We’ll help you finally master these sticking points by helping you develop the skills, processes, and best practices to foster your success—and your confidence.

Handle unexpected challenges with confidence

Speaking of confidence, in this suddenly uncertain world, we want you to feel ready to tackle whatever comes your way with calm grace and ease. We’ll help you build a flexible business model and enjoy the surety and sustainable success that brings.


You don’t have to struggle toward your goals alone

Together, we’re WAY more than the sum of our parts

Get weekly access to the dogbiz coaches

THRIVE! provides a level of ongoing support from dogbiz coaches usually only accessible through private consulting. dogbiz founders Veronica and Gina and lead consultant Tia Guest will become your personal guides.

Share your experiences and ideas, and benefit from others’

You’ll be part of a collective R+ trainer brain trust. You’ll have the power of a community to answer your questions, solve your problems, and expand on your ideas to help make them reality. Plus you’ll have the satisfaction of doing the same for others.

Become part of a team of like-minded +R trainers

For too long social isolation has been a central part of the dog trainer’s experience. Group coaching provides an opportunity to forge powerful relationships and enjoy the support and cheerleading of your peers as well as your coaches.

Benefit from the relief of built-in accountability and structure

Working alone is hard. There’s no accountability and no structure, making progress and, ultimately, success hard to achieve. Weekly group sessions designed around concrete steps to reach your goals provide a supportive structure to keep you moving forward.

We’ve missed you!

We’ve held your Founding Member spot & can’t wait to welcome you back.

January 26 is the cutoff to reclaim your Founding Member spot and discounted rate—we can’t wait to welcome you back!


Meet your coaches

Veronica Boutelle,

dogbiz co-founder Veronica Boutelle is the author of the go-to business book for dog trainers, How To Run a Dog Business: Putting Your Career Where Your Heart Is, writes regular business columns for multiple industry journals including those of PPG, APDT US, APDT AUS, and APDT NZ, and travels the world teaching R+ dog trainers how to make a living doing what they love. Her speaking and teaching engagements include regular appearances at APDT US, AUS, and NZ conferences, PPG summits, and as a Clicker Expo faculty member, as well as private education for leading R+ dog training schools such as The Academy for Dog Trainers, Karen Pryor Academy, and CATCH Canine Trainers Academy.

Having dedicated nearly 20 years of her career to the success of R+ dog trainers, Veronica is keen to deliver the most effective guidance possible through this time of crisis, with an eye toward seeing both individual businesses and our industry emerge stronger for it.

Gina Phairas,
BSc Comms, CTC

Gina Phairas helped co-founded dogbiz back in 2003 and has since been responsible for many of our best ideas and innovations. Gina’s primary focus these days is leading our talented coaching team and running dogbiz University, her brain child for providing effective, easy-access business education and support to R+ dog professionals. She also regularly shares dog business wisdom at dog training conferences and seminars, including those held by PPG and APDT, and as Clicker Expo faculty.

In response to COVID-19 Gina led the team through a deep brainstorm and exploration of ideas for how to best use our resources, expertise, and extensive business coaching experience to help R+ dog trainers both survive and thrive through this crisis and beyond. The celebrated Survive and Thrive program was our answer to that challenge. Having experienced the power of group coaching to end trainer isolation and catapult trainers to faster success reaching their goals, we created THRIVE!

Tia Guest,

Tia is dogbiz’ lead business coach, helping dogbiz clients start, build, and run their dream businesses. Tia has been a professional dog trainer and instructor for more than two decades with experience in virtually all facets of the dog services industry. Tia was the first and founding director of the Karen Pryor Academy for Animal Training & Behavior, assisting in the creation of its flagship Dog Trainer Professional course. She also played a central role in the creation of the Victoria Stilwell Academy curriculum. Tia is a Certified Professional Dog Trainer – Knowledge Assessed through the Certification Council for Professional Dog Trainers, an Associate Certified Animal Behavior Consultant with the International Association of Animal Behavior Consultants, a Level 2 TAGteacher through TAGteach International, a Karen Pryor Academy Certified Training Partner, and a Canine Good Citizen Evaluator for the American Kennel Club.

Tia understands what it means to start and run a dog business, having opened a daycare, training, and boarding facility back in 1999 when dog daycare was practically unheard of. Sold in 2004, that business continues to thrive. Today, Tia revels in helping fellow dog professionals do the same through her work as a dogbiz business consultant and now as a THRIVE! coach.

We’ve missed you!

We’ve held your Founding Member spot & can’t wait to welcome you back.

January 26 is the cutoff to reclaim your Founding Member spot and discounted rate—we can’t wait to welcome you back!