Thrive Launch


A dogbiz U group coaching program

Achieve your goals, grow your dog training business, and enjoy your success with the support of dogbiz coaches and a like-minded community of positive trainers

For almost 20 years our business has been to help yours succeed.
This is our new favorite way to do it.

Our ongoing group coaching program will support you and your dog training business every step of the way toward your goals and dreams.

You aren’t alone.  As we’ve learned, we’re stronger together.

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What it means to THRIVE!

You are invited to join dogbiz coaches and your fellow Survive & Thrive colleagues for ongoing weekly coaching sessions to:

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How the program works

We invite you to become a Founding Member of this ongoing brain trust with dogbiz coaches and fellow +R dog trainers.

Weekly group coaching sessions

Sessions are built around a monthly theme or focus, designed to support your progress toward your goals.

Each month we will roughly follow this schedule:

Week 1: Topic intro session
These sessions will provide a deep-dive presentation into a topic, sharing our best teaching and tips on the subject.

Weeks 2 & 3: Implementation sessions
2 weeks of focus on the details of the topic, structured to help you make and implement your decisions and plans. These will include discussion, brainstorming, Q&A, specific tasks, feedback, etc.

Week 4: Open Q&A session
Bring whatever you’re working on, whatever’s on your mind, and we’ll tackle it together as a community.

All sessions will be recorded so you can revisit as needed.

Private, closed members-only FB group

Get feedback and keep the discussion going all week with your committed peers. We’ll spend time with you there, too.


We’ll share occasional bonuses as we go, inspired by topics and your questions and needs.

Things like:

  • Articles, e-books, and support docs like checklists and worksheets
  • Extra sessions
  • Guest presenters
  • Access to lessons from dogbiz University courses
  • Webinars
  • Discounts on DBU courses and other services

Program dates & membership fee

Membership fees​

Membership for Founding Members only is $35/month

This is an introductory price for founding members only as a thank you for making Survive & Thrive what it’s been, and to make the program easily affordable during this time. Next time we open registration we’ll be raising this rate for new members to something more in line with the value of the program.

THRIVE! session schedule

Every Thursday beginning June 4

Two sections to choose from:
9am Pacific/ 12pm Eastern
1pm Pacific/ 4pm Eastern

Convert to your time zone here  >>

Let’s THRIVE together!

You don’t have to go back to striving alone—become a founding member today. Let’s keep our newfound community and progress rolling.

Program starts June 4

Don’t wait to get your founding member spot—we’re limiting the number of founding members, and registration closes Thursday, May 28 (earlier if we hit our limit before then).

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Get support every step of the way toward your goals

Get your questions—big and small—answered

Trade in your stressful, stale, or unsatisfying work for a living doing something you love—spending time with dogs.

Flesh out your ideas, and get awesome new ones, too

Have a cool new idea for a new class or service, but need some input to round it out? Need a new direction but creativity and innovation aren’t your strong suit? As part of THRIVE!’s collective brain trust, you’ll never be short on ideas and inspiration, or supportive input on your own brilliant notions.

Implement your plans with confidence

Ideas are all well and good—but only if they get done. If you struggle to move yours from concept to reality, THRIVE! is the perfect place for creating your action plan, prioritizing your steps, and getting the support and structure you need to make things happen.

Develop and fine tune the best possible services

Benefit from dogbiz’ insights into what makes private and class training services most successful, not only for your business, but for your clients and students, too. Fine tune your service structures and packaging, elevate your classes, advance your teaching and coaching skills, and incorporate the best of your colleagues’ ideas, too.

Make the hard stuff easy with new skills and perspectives

What parts of your business do you feel least comfortable with, which parts hold you back? Sales? Pricing? Marketing? Enforcing policies? We’ll help you finally master these sticking points by teaching you the skills, processes, and best practices to foster your success—and your confidence.

Handle unexpected challenges with confidence

Speaking of confidence, in this suddenly uncertain world, we want you to feel ready to tackle whatever comes your way with calm grace and ease. We’ll help you build a flexible business model and enjoy the surety and sustainable success that brings. Plus, you know you’ll always have the dogbiz coaches and THRIVE! community at your back


You don’t have to struggle toward your goals alone

We’ve learned that together, we’re WAY more than the sum of our parts

Keep your weekly access to the dogbiz coaches

THRIVE! provides a level of ongoing support from dogbiz coaches usually only accessible through private consulting. dogbiz founders Veronica and Gina and lead consultant Tia Guest will continue as your personal guides.

Share your experiences and ideas, and benefit from others’

You know the power of the collective +R trainer brain trust you helped create through Survive & Thrive. THRIVE! seeks to keep that alive to help answer your questions, solve your problems, expand on your ideas, and turn them into reality. Plus you’ll have the satisfaction of doing the same for others.

Continue your connection with like-minded +R trainers

For too long social isolation has been a central part of the dog trainer’s experience. As we’ve experience, group coaching provides an opportunity to forge powerful relationships and enjoy the support and cheerleading of your peers as well as your coaches.

Benefit from the relief of built-in accountability and structure

Working alone is hard. There’s no accountability and no structure, making progress and, ultimately, success harder to achieve. THRIVE! provides a supportive structure to keep you moving forward via weekly sessions designed around concrete steps to reach your goals.

Let’s THRIVE together!

You don’t have to go back to striving alone—become a founding member today. Let’s keep our newfound community and progress rolling.

Program starts June 4

Don’t wait to get your founding member spot—we’re limiting the number of founding members, and registration closes Thursday, May 28 (earlier if we hit our limit before then).


Meet your coaches

Veronica Boutelle,

dogbiz co-founder Veronica Boutelle is the author of the go-to business book for dog trainers, How To Run a Dog Business: Putting Your Career Where Your Heart Is, writes regular business columns for multiple industry journals including those of PPG, APDT US, APDT AUS, and APDT NZ, and travels the world teaching R+ dog trainers how to make a living doing what they love. Her speaking and teaching engagements include regular appearances at APDT US, AUS, and NZ conferences, PPG summits, and as a Clicker Expo faculty member, as well as private education for leading R+ dog training schools such as The Academy for Dog Trainers, Karen Pryor Academy, and CATCH Canine Trainers Academy. 

Having dedicated nearly 20 years of her career to the success of R+ dog trainers, Veronica is keen to deliver the most effective guidance possible through this time of crisis, with an eye toward seeing both individual businesses and our industry emerge stronger for it.

Gina Phairas,
BSc Comms, CTC

Gina Phairas helped co-founded dogbiz back in 2003 and has since been responsible for many of our best ideas and innovations. Gina’s primary focus these days is leading our talented coaching team and running dogbiz University, her brain child for providing effective, easy-access business education and support to R+ dog professionals. She also regularly shares dog business wisdom at dog training conferences and seminars, including those held by PPG and APDT, and as Clicker Expo faculty.

In response to COVID-19 Gina led the team through a deep brainstorm and exploration of ideas for how to best use our resources, expertise, and extensive business coaching experience to help R+ dog trainers both survive and thrive through this crisis and beyond. The Survive and Thrive program was our answer to that challenge. Having experienced its power to end trainer isolation, make us each stronger, and perhaps even help transform our industry, we are now offering THRIVE!

Tia Guest,

Tia is dogbiz’ lead business coach, helping dogbiz clients start, build, and run their dream businesses. Tia has been a professional dog trainer and instructor for more than two decades with experience in virtually all facets of the dog services industry. Tia was the first and founding director of the Karen Pryor Academy for Animal Training & Behavior, assisting in the creation of its flagship Dog Trainer Professional course. She also played a central role in the creation of the Victoria Stilwell Academy curriculum. Tia is a Certified Professional Dog Trainer – Knowledge Assessed through the Certification Council for Professional Dog Trainers, an Associate Certified Animal Behavior Consultant with the International Association of Animal Behavior Consultants, a Level 2 TAGteacher through TAGteach International, a Karen Pryor Academy Certified Training Partner, and a Canine Good Citizen Evaluator for the American Kennel Club.

Tia understands what it means to start and run a dog business, having opened a daycare, training, and boarding facility back in 1999 when dog daycare was practically unheard of. Sold in 2004, that business continues to thrive. Today, Tia revels in helping fellow dog professionals do the same through her work as a dogbiz business consultant and now as a THRIVE! coach.

Let’s THRIVE together!

You don’t have to go back to striving alone—become a founding member today. Let’s keep our newfound community and progress rolling.

Program starts June 4

Don’t wait to get your founding member spot—we’re limiting the number of founding members, and registration closes Thursday, May 28 (earlier if we hit our limit before then).