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with us!

The dog training business of your dreams is closer than you think

THRIVE! helps you attract more clients, charge what you’re worth, and build a business that works for YOU.

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‘My clients are kicking butt, and I’m set to have a 5-figure month!” ~ Janice

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“I wish I would have found this three years ago and saved myself all the trial and error. Glad I’m here now!” ~ Elton

Earn more, stress less, and build a business you actually enjoy

THRIVE! is a membership program for R+ dog trainers who want to build, grow, and streamline their business with confidence.

Whether you’re side-hustling or training full time, you’ll get everything you need to earn more, work smarter, and feel confident in every part of your business.

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What it means to THRIVE!

As a THRIVE! member, you’ll learn how to:

1

Book your dream clients (without the sales stress)

No more swinging between nail-biting slow times and frenzied busy periods. You’ll learn how to bring in a reliable income and attract a full waitlist.

2

Work less, earn more, and get your life back

You don’t have to run yourself ragged to succeed. We’ll help you build a business that fuels your life—not the other way around.

3

Stop second-guessing yourself

You’re a trainer because you love dogs, not because you love business. Learn to price, market, and sell your services without feeling sleazy.

4

Finally launch your “someday” idea

That new service you keep thinking about? Whether it’s a group class, a premium training package, or a dream facility, THRIVE! helps you make it happen.

5

Keep clients coming back

Advance your coaching skills and learn how to design services, structure sessions, and coach in a way that makes training stick.

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“I only take clients three days per week now. It’s so possible! And very freeing. Thank you, THRIVE!”
~ Jenn

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“I love how THRIVE! shows us that we can provide our services however we like.”
~ Sheelah

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Two ways to THRIVE!

Everyone THRIVE!s in their own way. Pick the level of support that’s right for you.

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THRIVE! Essentials (Content-Only Membership)

The complete roadmap to a thriving dog training business—at your own pace.

What’s included:

A step-by-step curriculum covering every part of running a profitable dog training business.

Follow our expert-created success path based on where you are now, or jump straight to the answers you need today with the help of our friendly dogbiz search bot, Buddy.

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THRIVE! Pro (Full Membership)

Live coaching, personalized guidance, and the support of a caring community.

What’s included:

THRIVE! Pro includes everything inside THRIVE! Essentials (the success path, the tools, the templates), plus hands-on coaching and live support to keep you moving forward.

The extra magic of THRIVE! Pro: 

Weekly group coaching sessions

Join weekly live Zoom sessions with other THRIVE! Pro members. All coaching sessions are recorded, with easy access to revisit on your schedule.

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Here’s what you’ll master inside THRIVE! Essentials:

Design services that work for you.

Offer private training, group classes, or both without burning yourself out or that nagging sense of imposter syndrome.

Price your services with confidence.

Learn to price like a pro and own your worth, without second-guessing yourself.

Attract your ideal clients.

Discover marketing strategies that feel natural and actually work to bring in your dream clients.

Make your website a client magnet.

Turn your site into a powerful sales tool that sets you apart.

Master your sales and onboarding process.

Learn a step-by-step system for booking more clients without feeling pushy.

Set boundaries with policies that protect your time.

Learn to set (and enforce) policies that keep your schedule sane.

Get clients to follow through.

Learn how to encourage buy-in for homework and real-life behavior change.

Navigate tricky client conversations with confidence.

Handle tough situations professionally while staying true to your values.

Refine your training curriculum.

Teach in a way that makes training stick for both dogs and humans.

Grow your team the right way.

Learn how (and when) to expand without turning into an overwhelmed mess.

Get organized and stay productive.

Master time management, project planning, and execution.

Overcome burnout and imposter syndrome.

Build a business that supports your well-being, not just your bank account.

Plus, ongoing updates. THRIVE!’s curriculum and resource library is always evolving based on real-time feedback from R+ trainers like you.

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Investment: $35/month (billed monthly) or $32/month (billed annually at $385—get one month free!)

Essentials is a monthly membership. Cancel any time.

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“Took time off and had a GREAT time thanks to all the wonderful gifts from THRIVE! (Financial growth, time management, goals, boundaries, all of it.)”
~ Amy

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THRIVE! Pro gives you the support to get things done

Because knowing what to do and doing it are two different things. Here’s how we help you make progress:

Get it DONE! sessions

Check essential tasks off your to-do list during guided, interactive work sessions.

Cafe Days

Bring your work in progress (or work you haven’t started yet) to fun, productive co-working sessions with expert coaches on hand to help.

THRIVE! Rooms

Brainstorm a new project, get help with a problem, or gather feedback on a work in progress at these topic-driven support sessions on Zoom.

Office Hours

1:1 guidance from a dogbiz coach, included in your THRIVE! Pro membership. No question is too big or too small.

STRIVE! Teams

Small groups, big impact. Join a team of trainers with similar goals and get ongoing, focused support to keep you accountable.

Community

This isn’t your typical Facebook group. It’s a judgement-free zone where R+ trainers share wins, ask for help with tough questions, and have each other’s backs. It’s the most positive place in the industry.

And because we like to overdeliver:

THRIVE! Pro members get access to exclusive bonus content, like:

Bonus Workshops

Bonus workshops: Deep dives into marketing, class structures, and business growth.

Special Guest Speakers

Special guest speakers: Learn from industry pros at no extra charge.

Exclusive Access

Enjoy special dogbiz University courses and workshops

Deep Discounts

Pro members get the biggest discounts on all dogbiz products and services

Script Templates

Language for sales moments, difficult client conversations, and policies

Done-For-You Materials

Like plug-n-play marketing projects and marketing message templates

Limited Enrollment: THRIVE! Pro only opens once a year. Join the waitlist to be the first to know when doors open.

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Investment: $65/month (billed quarterly at $195) or $60/month (billed annually at $715—get one month free!)

 Pro is an annual membership. Once you join, you’re with us for the year to ensure the best experience.

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“THRIVE! Pro is the reason my business is up and running, supporting itself, and allowing me the funds to pursue the things that make me happy. Without THRIVE!, I would not have mostly ideal clients and would not be charging (and being paid) what I am.” – Angela Bata

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Which THRIVE! is right for you?

Essentials for self-guided study

$35/month. Cancel any time.

  • Complete curriculum
  • On-demand resources
  • Self-paced learning

Best if: You want to work through the THRIVE! success path at your own pace, with searchable on-demand answers to any question.

Pro for live coaching and support

$65/month. Annual commitment.

  • Everything in Essentials
  • Weekly coaching calls, office hours, and 1:1 support
  • Accountability & community

Best if: You want everything in Essentials, plus personalized guidance for faster results.

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We can’t wait to tell YOUR success story!

Because knowing what to do and doing it are two different things. Here’s how we help you make progress:

THRIVE! member Ashley Badgley got her new business up and running in less than a year. Watch her tell how she did it.

THRIVE! member Jenn Fantasia overcame overwhelm and burnout by shifting her established business from what she felt she should do to what she really wanted, and hasn’t looked back! Watch Jenn tell her story.

THRIVE! member Rick Pisani finally found the community he’s craved throughout his 20 years as a trainer. Watch Rick explain what it’s done for him and his business.

THRIVE! member Amy Collini created financial stability and turned daily chaos into work-life balance—all while raising her kids on her own. Watch her explain the steps she took.
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“I’ve taken back MY schedule. I no longer live in the car, and I don’t work nights or weekends.”
~ Kelly

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Stop struggling and get the support you need to grow

Banish imposter syndrome

No matter where you’re starting, you have something unique to offer. Find your zone of genius and learn how to market your services with style.

Stop dreaming, start doing

Ideas are great, but action is better. If you struggle to move your dreams from “someday” to reality, THRIVE! will give you the strategy, support, and structure to make them happen.

Borrow the best ideas

Stuck in a rut? Learn from THRIVE!’s collective brain trust, which is never short on ideas and inspiration from R+ trainers who’ve built successful businesses.

Create world-class training services

Discover where great training and great business come together. Design, price, and package your services so they’re easier to sell and make the biggest impact.

Make the hard stuff easy

Master the parts of your business that hold you back or inspire procrastination. From sales and marketing to pricing and policymaking, we break it all down into simple, doable steps.

Handle the unexpected with ease

THRIVE! will help prepare you for whatever comes your way. Whether it’s bad weather, illness, skyrocketing rental fees, or a challenging client conversation, we’ll help you problem-solve any challenge.

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“Business is the best it’s ever been!”
~ Amy

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“In the last year I’ve made more time for travel, friends and family, pets, fun—and my business has only grown stronger.”
~ Kayla

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Together, we’re WAY more than the sum of our parts

Why work alone when you could work with us?

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Accountability and structure

Running a business solo is tough. Keep moving forward with a clear roadmap, expert resources, and structured guidance to keep you on track.

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Shared experiences

Struggling to market your business, raise your rates, or streamline your services? Learn from dog professionals who’ve been in your shoes.

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Expert resources

Access business strategies usually reserved for private coaching clients. All THRIVE! members can tap into our library of expert-designed tools, templates, and step-by-step trainings.

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People who get you

Never feel lost or alone again. Whether you get live coaching in Pro or self-paced resources in Essentials, THRIVE! walks you through how R+ trainers like you have found success.

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“I’m worth what I charge – it took THRIVE! to help me really believe.”
~ Heidi

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“I stopped working weekends!”
~ Tiff

Two ways to THRIVE!

Self-guided study:

Want to work through the THRIVE! success path at your own pace, with searchable on-demand answers to any question?

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Live coaching and support:

Want everything in Essentials, plus expert feedback, community support, and live coaching?

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Helping R+ dog trainers build businesses they love for 20+ years

  • Built by dog trainers, for dog trainers. We’ve been where you are and we know what works.

  • Thousands of success stories. Our proven methods fuel more thriving businesses every year.

  • Step-by-step guidance for every stage, from new trainers to industry veterans.

  • Supportive, ethical, and judgment-free. You’ve found the most positive place on the internet for R+ trainers.
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“I went from 4 clients last month to 22 this one, largely due to this group.”

~ Jennifer

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I am way more confident now.”

~ Jo

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Don’t let unanswered questions hold you back

As a THRIVE! member, you’ll always have a safe place to get the guidance you need.
You’ll get expert answers to questions like:

What is THRIVE! and who is it for?

THRIVE! is your secret weapon for running a dog training business that doesn’t run you. It’s for R+ trainers who want to build a business that brings in reliable income, supports the life you want to live, and lets you help dogs without burning out.

Whether you’re just starting out as a trainer or decades deep and feeling stuck, THRIVE! helps get your business to what we call Stage 5: profitable, joyful, sustainable, and yes—thriving.

THRIVE! teaches you everything you didn’t learn in school about how to run a successful training business. We cover:

  • Setting achievable business goals for your stage
  • Managing your time to prevent burnout
  • Creating offers that sell and serve
  • Setting your rates with confidence (and when to change them)
  • Marketing and selling effectively—without feeling sleazy
  • Creating policies and boundaries that protect your energy (and income)
  • Building curriculum and coaching practices that set your clients up for success
  • Productivity tips for trainers across all learning types

In short: You’ll learn all the business skills you need to succeed, without having to earn an MBA.

  • I’m new to dog training? Come on in! You don’t need to have a business up and running to start building it right.
  • I’ve been in business for years? Perfect! Some of our members are new trainers. Others have decades of experience. THRIVE! is designed to help you level up at any stage.
  • I train animals other than dogs? If you train cats, horses, birds, or any other animal using R+ methods, you’re welcome here.
  • I’m located outside the U.S.? Join our global crew! THRIVE! members live all over the world, including North America, Europe, Australia & New Zealand, Asia, and Africa.
  • I use aversive or balanced training methods? THRIVE! is for trainers committed to the sole use of positive, force-free training.

THRIVE! members all share a few core traits in common: the desire to run a business they love, a dedication to spreading positive training methods, and a commitment to supporting each other whenever they can.

Membership Basics: Enrollment, Fees, and Cancellations

Essentials: $35/month or $385/year (that’s one month free!)

Pro: $65/month (paid quarterly) or $715/year (that’s one month free!)

Your rate stays locked in for as long as you’re a member, even if prices go up after you join.

Essentials: Cancel any time if you’re paying monthly. Or pay yearly and get a month free—just know that you’re committing for 12 months when you do.

Pro: THRIVE! Pro is a 12-month commitment, and that’s on purpose.

Lasting transformation doesn’t happen overnight. We want every member to have the time and support to actually get there—we’d hate to have you leave before the magic happens.

Plus, with limited spots available, a full-year commitment helps us protect what makes Pro special: a connected, consistent community of R+ trainers who show up for themselves and each other.

Essentials: Join Essentials any time. As in, right now . We’d love to have you!

Pro: Registration opens once a year in November. Join the waitlist to be the first to know when doors open.

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THRIVE! Essentials vs THRIVE! Pro

Essentials: Think of Essentials as your on-demand, self-paced business library, with resources curated by dogbiz coaches to give you answers and direction right when you need them. You’ll also get a monthly Essentials Extra—a surprise resource or tool to save you time, spark ideas, or boost your progress.

Pro: Includes everything in Essentials, plus the support, structure, and community you’ve been looking for:

  • Weekly live coaching calls
  • Private Facebook group full of kind, supportive R+ trainers
  • Office Hours and deep-dive THRIVE! Rooms on rotating topics
  • Coworking sessions to help you get it done together
  • Bonus trainings, resources, and member-led wisdom

Essentials is the best fit if you want to:

  • Work at your own pace
  • See what THRIVE! is all about without a long-term commitment
  • Get flexible, immediate strategies to address specific challenges

Pro is the best fit if you:

  • Thrive on accountability, community, and live support
  • Want expert coaching and encouragement from fellow R+ trainers
  • Are ready to commit to your growth and goals for a full year

Still unsure? Essentials is a great way to dip your toes into THRIVE!, and you’ll be in a prime position to transition to Pro in November if you want to.

“What if”s

Yes—we’d love to have you both! There’s no extra charge to join THRIVE! together.

In THRIVE!, you’re never behind! All of our members THRIVE! at their own pace. You’ll probably have times when you’re actively involved and times when you need to slow down. You’ll have access to everything you need, whenever you need it.

 

As our members learn, THRIVE! isn’t about doing everything—it’s about doing what works for you. We’re always here to help you figure out what that looks like, at every stage of your business and your life.

Remember, there’s no such thing as being behind. All Pro members can access recordings, audio, and transcripts, so you get the same value whether you join us live or catch up while you’re walking your dog.

No. The THRIVE! Hub and all materials are for members only. If you leave, you lose access—though we’ll miss you, and we hope you’ll come back!

On average, most of our members stay for around two years, but many stay much longer. Some of our members have been with us since we launched in 2020. THRIVE! members tell us they stick around year after year because they’ve experienced the value of working consistently to build, protect, and enjoy their thriving businesses. They also love the supportive community of like-minded R+ trainers.

Finally...

Every investment decision is personal. But based on the successes our members achieve, we certainly think so! Just one smart pricing tweak or service overhaul can easily cover your investment in THRIVE!—and that’s just scratching the surface. We’ve seen members double their income (or more), reduce their hours, and fall back in love with their business after joining.

Still have questions?

Just ask! Our friendly client support manager Deborsha will be happy to point you in the right direction. (You can trust her—she’s a dog person.)

Or give us a call: 510.525.2547