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Turn your To-Do list into “I did it!”

Build a thriving R+ dog training business with expert guidance and community support

You can know what needs fixing, have a brilliant idea for your business, and still spend three months thinking, Right. I really must get to that.

And when you’re carrying it all alone, it’s easy for another season to pass with the same questions, the same unfinished projects, and the same nagging sense that your business could be working better than this.

THRIVE! Pro helps you stop going round in circles and start making things happen, with expert coaching, practical feedback, accountability, and an amazing community of R+ trainers in your corner.

Enrollment opens only once each year.

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“Every single person I’ve come across who is enrolled in THRIVE! lights up when they talk about the program. It’s electrifying. I have yet to meet a single person who regrets joining THRIVE! Come hell or high water I WILL be enrolling this year!”
~ Leo

Turn business advice into action and action into success

There’s already plenty of advice out there.

The harder part is knowing what applies to your business, what to tackle first, and how to actually get it done. That’s where THRIVE! Pro earns its keep.

Because figuring everything out alone doesn’t just feel harder. It can keep good decisions, useful changes, and genuinely exciting ideas sitting on the shelf for far too long.

Get unstuck with expert input

Bring your real-life questions to the friendly, experienced dogbiz coaches and get specific feedback on what you’re working through now.

Stop circling the same decisions

Pricing change? New service? Website overhaul? Difficult client situation? Sometimes you just need another smart brain in the room.

Make time for the things that keep slipping

Structured work sessions and accountability move important projects from someday to done and dusted.

Have people to ask and lean on

Share ideas, troubleshoot, celebrate wins, and learn from fellow R+ trainers working through many of the same things you are.

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“Having a community to bounce ideas off of, celebrate wins with, and learn from, as well as the weekly meetings, has helped my productivity in ways I never imagined.”
~ Jacqueline

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“I’ve taken back MY schedule. I no longer live in the car, and I don’t work nights or weekends.”
~ Kelly

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What could THRIVE! Pro help you move forward?

That depends on where your business is now. You might be trying to:

Launch your biz

Celebrate getting up and running with solid foundations to build on.

Attract a steadier flow of right-fit clients

Enjoy the peace of mind of a steady income from people you love working with.

Rethink your pricing

Charge what you’re worth without guilt or or worry that you’ll put people off.

Build a better schedule

Find a schedule that gives you breathing room– and that you can actually stick to.

Turn a new idea into a real service

Take that program idea out of your head and put it to work pulling dog lovers into your biz.

Improve your sales or onboarding

Gain the confidence of a smooth process so more inquiries turn into clients.

Tighten policies and boundaries

Protect your time and income without compromising the service you pride yourself on.

Refine your curriculum or coaching

Find ways to get your students and clients even better results.

Grow a team

Build a team that has your back and reduces your workload, not adds to it.

Finally tackle that project

Get it off your to-do list, put it on your DONE list, and celebrate its success.

THRIVE! members come in at every stage, from not-yet-launched to decades in.

Wherever you’re starting from, Pro helps you make the next version of your business a better one: clearer, stronger, more profitable, and less likely to eat your entire life.

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“Last year at this time I was feeling desolate about my business and my abilities and where I was going with all this.

A year into THRIVE! I have so much more knowledge about how to do this whole business thing and SO much has improved. I can’t imagine that I would be successful without THRIVE!’s guidance!”
~ Rebecca

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Here’s how THRIVE! Pro helps you make things happen

THRIVE! Pro includes the full THRIVE! business curriculum, plus plenty of ways to learn, ask questions, get feedback, work alongside others, and get things over the finish line.

Get expert eyes on your business

Weekly live coaching

Learn directly from experienced dogbiz coaches through upbeat, practical teaching built specifically for R+ trainers. Dig into the business skills and strategies that matter, see them applied to real life examples, and learn from the questions and experiences of other members.

Sessions are recorded, with video, audio, and transcripts available in the Hub.

THRIVE! Rooms

Smaller topic-focused sessions for brainstorming, troubleshooting, feedback, and getting useful eyes on what you’re creating.

Office Hours

Sometimes you don’t need a whole class. You need someone to look at your situation.

Get 1:1 guidance from a dogbiz coach on pricing, marketing, services, policies, client issues, projects, or whatever else has currently got you staring into the middle distance.

Get the important stuff DONE

Get It DONE! sessions

Guided work sessions designed for doing, not just learning. Come with the task you’ve been avoiding. Leave with it checked off your list.

Cafe Days

Bring a work in progress, settle in alongside other trainers, and use the time to actually move it forward. Coaches are nearby when you need a hand.

STRIVE! Teams

Small groups of members working on similar goals or projects, with ongoing accountability and a coach’s support.

Build with people who’ve got your back

The Hive

Our private R+ trainer community keeps the conversation going between live sessions. Ask a question. Share a win. Borrow an idea. Get picked up and cheered on after a rough day. Be reassured that yes, other people also spent far too long choosing the wording for one line on their website (The coaches are in there to help, too.)

And plenty of extras

THRIVE! Pro keeps evolving around what members actually need.

That includes things like:

  • templates, worksheets, checklists, and support docs to save you reinventing the wheel
  • scripts for sales, policies, coaching, and tricky conversations so you’re not staring at a blank page when the wording matters
  • bonus sessions for timely topics and deeper dives
  • guest presenters bringing fresh expertise and perspectives
  • selected dogbiz University courses and workshops to build your skills even further
  • our biggest discounts on dogbiz products and services, reserved for THRIVE! Pro members
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What THRIVE! Pro members say

Rick Pisani

After 20 years as a trainer, Rick finally found the professional community he’d been missing.

Amy Collini

Amy created financial stability and turned daily business chaos into better work-life balance while raising her kids on her own.
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“I am way more confident now.” ~ Jo

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“I went from 4 clients last month to 22 this one, largely due to this group.” ~ Jennifer

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“I stopped working weekends!”
~ Tiff

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“Doubled my income from last year!”
~ Ruth

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THRIVE! Pro membership

$65/month

Billed quarterly at $195

or pay annually at $715 and get one month free.

THRIVE! Pro is a 12-month membership.

That gives you enough time to make meaningful changes, put them into practice, and keep building on them. It also helps us protect one of the best things about Pro: a connected community of R+ trainers who stick around long enough to know and support each other.

Your membership rate stays locked in for as long as you remain a member.

Weekly coaching

Every Thursday

Choose from:

9am Pacific / 12pm Eastern

or

1pm Pacific / 4pm Eastern

Members join from all over the world.

Convert to your time zone

Can’t make it live? Catch up by video, audio, or transcript.

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The kinds of things you can bring to THRIVE!

There’s no shortage of business questions around here.

Things like:

Sometimes the answer is in the curriculum.

Sometimes you need feedback.

And sometimes you need someone experienced to say, “Yep. Totally been there. Here’s where I’d start.”

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20+ years helping R+ dog trainers build better businesses

We’ve helped thousands of R+ trainers start businesses, grow them, change them, rescue them from burnout, and shape them around the lives they want to live.

We know the peculiar mix this job asks of you. One minute you’re talking reinforcement schedules, the next you’re pricing a package, rewriting a policy, or wondering whether “just one more client” is a terrible idea.

THRIVE! is led by dogbiz founders Veronica Boutelle and Gina Phairas, longtime R+ trainers and educators who have spent more than two decades helping dog pros around the globe build businesses they love. Tia Guest, our lead business consultant and THRIVE! coach, brings decades of experience across training, daycare, boarding, education, and business ownership. Delphi Colman, our Member Success Coordinator, has built and sold her own dog business and now helps THRIVE! members stay supported and on track.

In other words: you’re learning from people who understand both the dog side and the business side, and who know how complicated the overlap can be.

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“Thank you Veronica, Gina and Tia for all the good work you guys do! It’s the knowledge I’ve gained these past few months that are helping me to navigate this time with grace, gratitude and lack of anxiety!”
~ Bobbi-Lynn

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THRIVE! Pro FAQ

THRIVE! Pro gives you the full THRIVE! business curriculum, plus live coaching, personalized support, accountability, coworking, and a strong R+ community.

The aim is simple: to help you move forward, get things done, and build a successful dog training business that fits your life.

We welcome professional trainers from around the world who are:

  • at any stage of business, from just starting out to 20+ years in
  • committed to positive, force-free training
  • committed to supporting fellow members with generosity and respect

Our members actively help each other, share ideas, and celebrate each other’s wins.

You’re very welcome. THRIVE! members are at every stage, including trainers who are still getting ready to launch. You’ll be alongside others starting out while also benefiting from members who have years or decades of business experience.

We’d love to have you. Some members join because their business isn’t where they want it to be. Others are doing well financially but feeling frazzled, burned out, or tired of making every decision on their own.

THRIVE! is designed to help you keep moving toward what we call a Stage 5 business: financially successful, genuinely enjoyable, sustainable, and supportive of the life you want.

THRIVE! is led by dogbiz founders Veronica Boutelle and Gina Phairas, with coaching support from Tia Guest and member support from Delphi Colman. Together, they bring decades of experience in dog training, business strategy, coaching, and running dog-industry businesses. 

THRIVE! Pro is $65/month, billed quarterly, or $715/year, which gives you one month free.

Your rate stays locked in for as long as you remain a member, even if prices increase later.

THRIVE! Pro is a 12-month commitment, and that’s intentional.

Meaningful business change takes time. A full year gives you space to put ideas into practice, see what works, adjust, and keep building. It also helps us protect one of the things members value most about Pro: a connected, consistent community of R+ trainers who show up for themselves and each other.

It varies, but most members stay at least a full curriculum year, and a large percentage remain for several years. They stay to keep building and refining their businesses, protect the progress they’ve made, and continue benefiting from the support and camaraderie of the community.

We grow together and the coaches are always coming up with new ideas which I love. As my business grows and changes it’s helpful to revisit lots of topics. That is why I stay with THRIVE!” ~ Alice

A better question might be: could it realistically pay for itself?

A pricing change, a stronger service, a few more right-fit clients, or finally launching the thing you’ve been sitting on can start to shift the numbers surprisingly quickly. And Pro adds something harder to put a price on: expert input, accountability, and a community of R+ trainers helping you actually follow through.

If that feels possible, the real question becomes whether you’re ready to use the support and make those changes happen.

Based on more than 20 years of helping R+ trainers build and enjoy their businesses, we’ve developed a curriculum covering the major parts of running a successful training business.

Topics include:

  • services that work for you, your clients, and their dogs, so they’re easier to sell and sustain
  • strategic pricing, so you can charge fairly without undercutting yourself
  • marketing that brings in best-fit clients, instead of leaving enquiries to chance
  • a website that pulls its weight, helping the right people understand what you do and take action
  • smoother sales and onboarding, so fewer good enquiries fall through
  • policies that protect your time, income, and energy, without making you feel like the bad guy
  • clear client expectations, so everyone knows what they’re signing up for
  • better client buy-in and follow-through, so people actually use what you teach them
  • tricky client conversations, handled with more confidence
  • curriculum and coaching that works in real life, not just in the session
  • hiring and managing employees, so growth doesn’t create a whole new headache
  • time management and organization, so the important work gets done
  • project planning, so ideas make it off the someday list
  • burnout and imposter syndrome, so the work doesn’t flatten you
  • work/life balance, so your business supports your life instead of swallowing it

And quite a bit more. In short, THRIVE! is designed to help you create a business and life you love as an R+ trainer.

Yes. Live sessions are recorded and added to the Hub, where you can watch the replay, listen to the audio, or read the transcript, whatever works best for you.

That’s completely normal. As we say in THRIVE!, you aren’t meant to do ALL THE THINGS.

Pro is deliberately built with different ways to learn, get support, and make progress. Choose the combination that fits your goals, learning style, and schedule. 

You’re never behind in THRIVE!

There will probably be times when you’re very involved and others when work or life gets busy and you need to slow down. That’s fine.

You’ll still have access to the support and resources you need when you’re ready to pick things back up.

No. The Hub, including recordings and curriculum materials, is available to active THRIVE! members only.

Absolutely. There’s no extra charge for business partners to participate in THRIVE! together.

Come on in. Many THRIVE! members work with other species, including cats, horses, rabbits, birds, and pigs – you’re likely to find new species-specific friends here.

Yes. THRIVE! is exclusively for trainers committed to positive, force-free training.

We do. Our international community includes trainers across North America, Europe, Australia and New Zealand, Asia, Africa, and beyond.

Wherever they’re based, THRIVE! members share a desire to run businesses they love, spread positive training, and support each other along the way.

Still have questions?

Just ask! Our friendly client support manager Deborsha will be happy to point you in the right direction. (You can trust her—she’s a dog person.)

Or give us a call: 510.525.2547