Social Ads

A dogbiz University Course

Facebook and Instagram Ads: The Ultimate Guide for Dog Businesses

Create effective FB and Instagram ads without throwing away money or pulling your hair out

You’re trying to grow your business, so marketing online, where your potential clients spend a lot of time, makes sense. But Facebook and Instagram advertising can be confusing and costly. Don’t you wish someone could just walk you through the process?

In Facebook and Instagram Ads: The Ultimate Guide for Dog Businesses, digital marketing expert and dog pro Josh Boutelle walks you step-by-step through creating an ad campaign to bring new clients to your dog business.

Whether you’ve been thinking about trying out Facebook & Instagram ads, or you’ve been trying to market your business online and coming up short, this class is for you.

You'll learn how to:

  1. How to plan a “marketing funnel”

  2. Write effective ad copy to drive email sign-ups & sell your services 

  3. Identify & target dog owners who need you

  4. Set up & maintain your Facebook & Instagram Ads

What you get:

  • Inspiring expert instruction through on-demand lessons

  • Live weekly work sessions to guide you through creating your ads

  • Course workbook for planning your ad campaign

  • Private course Facebook group

  • CEUs pending

You’re just 6 weeks away from a great Facebook or Instagram ad campaign.

Module 1 Defining Your Goals

  • Why you should use Facebook and Instagram ads for your business
  • What Facebook and Instagram ads can do for your dog business
  • How NOT to use Facebook and Instagram ads
  • Defining your advertising campaign goals and audience

Module 2: Mapping Out Campaigns and Offers

  • Mapping your customer’s experience
  • Acquisition funnels
  • Lead magnets
  • Paid offers

Module 3: Targeting & Campaign Structure

  • Researching potential clients
  • Determining campaign structure

Module 4: Ad Copy & Creative

  • Creating advertising copy
  • Designing ad creative
  • Finding inspiration
  • Creating effective landing pages

Module 5: Putting It All Together

  • Reviewing your ad campaign checklist
  • Determining Key Performance Indicators
  • Testing your ads
  • Preparing your accounts and setting up your ads

Module 6: Troubleshooting & Parting Tips

  • Examining data and determining next steps
  • Tips for getting your ads created

Ready to get your ads up and running? Join us for Facebook and Instagram Ads: The Ultimate Guide for Dog Businesses.

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