A dogbiz University Course
Facebook and Instagram Ads: The Ultimate Guide for Dog Businesses

Create effective FB and Instagram ads without throwing away money or pulling your hair out
You’re trying to grow your business, so marketing online, where your potential clients spend a lot of time, makes sense. But Facebook and Instagram advertising can be confusing and costly. Don’t you wish someone could just walk you through the process?
In Facebook and Instagram Ads: The Ultimate Guide for Dog Businesses, digital marketing expert and dog pro Josh Boutelle walks you step-by-step through creating an ad campaign to bring new clients to your dog business.
Whether you’ve been thinking about trying out Facebook & Instagram ads, or you’ve been trying to market your business online and coming up short, this class is for you.
You'll learn how to:
How to plan a “marketing funnel”
Write effective ad copy to drive email sign-ups & sell your services
Identify & target dog owners who need you
Set up & maintain your Facebook & Instagram Ads
What you get:
Inspiring expert instruction through on-demand lessons
Live weekly work sessions to guide you through creating your ads
Course workbook for planning your ad campaign
Private course Facebook group
CEUs pending
You’re just 6 weeks away from a great Facebook or Instagram ad campaign.
Module 1 Defining Your Goals
- Why you should use Facebook and Instagram ads for your business
- What Facebook and Instagram ads can do for your dog business
- How NOT to use Facebook and Instagram ads
- Defining your advertising campaign goals and audience
Module 2: Mapping Out Campaigns and Offers
- Mapping your customer’s experience
- Acquisition funnels
- Lead magnets
- Paid offers
Module 3: Targeting & Campaign Structure
- Researching potential clients
- Determining campaign structure
Module 4: Ad Copy & Creative
- Creating advertising copy
- Designing ad creative
- Finding inspiration
- Creating effective landing pages
Module 5: Putting It All Together
- Reviewing your ad campaign checklist
- Determining Key Performance Indicators
- Testing your ads
- Preparing your accounts and setting up your ads
Module 6: Troubleshooting & Parting Tips
- Examining data and determining next steps
- Tips for getting your ads created
Ready to get your ads up and running? Join us for Facebook and Instagram Ads: The Ultimate Guide for Dog Businesses.
Dates
Tuition
Class
$285
Includes:
All recorded lessons
Live weekly work sessions
Course workbook
Course Facebook support group
Ready to grow your business with Facebook and Instagram ads? Join us for Facebook and Instagram Ads: The Ultimate Guide for Dog Businesses.
Course Details
6- week course with recorded lessons
Listen to pre-recorded lessons at your convenience
Lessons run from 10-30 minutes
Live Work Sessions
Weekly sessions with instructor support to walk you through creating an ad campaign
Private Course Facebook Group
Meet colleagues and ask questions between work sessions
Course Workbook and Presentation Materials
Use your course workbook to build your Facebook or Instagram ads
Downloadable presentation materials for note taking are also included
After more than a decade of helping San Francisco dogs and their people, Josh has turned his attention to helping dog professionals grow their businesses online with professionally designed websites, logos, & digital marketing campaigns. In addition to running Digiwoof where he writes & builds professional websites & logos for R+ professionals in the pet care industry, Josh is also an instructor for the dog*biz Dog Walking Academy.
Before jumping into the world of online marketing, Josh operated City Pups SF in San Francisco where he regularly helped dog owners struggling with leash reactivity & separation anxiety in dogs. Josh is a graduate of the Dog Training Internship Academy, Malena De Martini’s Separation Anxiety Trainer Certification Course, and also holds his CPDT-KA through the Certification Council for Professional Dog Trainers.