Veronica

5 Low-Key Networking Strategies for the Networking-Averse

Networking. Ugh, we know. But please don’t stop reading. I want to share a fresh way of thinking about networking, and a whole different approach to it, too. If you’re thinking about the kind of networking that requires being loud, bold, and brash, the kind that requires confidently selling yourself, introducing yourself to strangers, and […]

Get More Clients By Keeping the Ones You’ve Got

Here’s a happy statistic for you: In the typical business, a 5% increase in client retention can result in anywhere from a 25-125% increase in profits. In other words, keep more clients, make significantly more money. Wow. Combine these cool numbers with the hard work it takes to get a new client, and it just […]

An Easier (& More Effective) Approach to Marketing Your Dog Business

Marketing. Probably not your favorite subject, we know. Most dog pros engage in spot marketing—doing a bit here and there “when there’s time,” or making a panicked push when things slow down, and feeling vaguely guilty and stressed the rest of the time. Spot marketing is understandable. After all, working with dogs is much more […]