There’s no sugar coating it – bad reviews hurt. Receiving negative feedback can be challenging even for the most resilient, and if it’s in the public sphere it can be doubly hard. Nowadays the court of public opinion is everywhere. From social media, Yelp and Google business listings, to good old-fashioned word of mouth, discussing […]
Breaking the networking ice
A strong referral network can be the cornerstone of a successful dog training or walking business. From a marketing perspective, word of mouth referrals from clients and other professionals helps to drive traffic your way and elevate your reputation. These networks can also help you feel less isolated in your work, and embed you within […]
Welcome Everyone to Your Website
Does your website offer a warm hello to everyone? Web accessibility is a term that promotes tools and technologies that can be understood and navigated by all, including those with disabilities. Google’s own website posits that “everyone should be able to access and enjoy the web”, and there is big overlap between search engine rankings […]
Can You Run a Dog Business Without Social Media?
With over half the world using social media, it’s easy to see how these platforms have become synonymous with getting your brand and business out there. There are a host of tools and methods related to social media marketing, and navigating these can feel exhausting. While there is no doubt that social media can be […]
How To Do It All (By Not Doing It All)
Imagine a job description which read: Seeking a motivated and passionate individual with expertise in marketing, accounting, customer service, web design, operations, management, event planning, coaching and networking. Must also have a thorough understanding of canine and human behavior and be willing to lie awake at 3am pondering training plans. Being a dog professional can […]