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You need more private dog training clients. You’re desperate to fill those empty class spots.
You know that means more marketing, but you struggle to find the time and inspiration to work on that part of your business.
We get it– you’d much rather be training dogs.
So how about this: Let us do your newsletter marketing for you.
No time or inclination to write your own newsletter? No problem. Our professional writer does it for you.
Not only do we write your newsletter for you, we match the design of your newsletter to your brand.
Just like you, we’re dedicated to spreading the word about positive reinforcement, so all content is R+.
Print your newsletter to gain new clients and/or build your email list and keep in touch with clients & leads.
“I have been thrilled with the dogbiz Newsletter Service. I only regret not starting sooner. It’s professional and has excellent content. Thank you dogbiz!”
– Georgette Lombardo, Pawsitive Training ABQ
Albuquerque, NM
By sharing valuable expertise, a well-written and designed email or print newsletter introduces and keeps you in front of potential dog training clients. If your marketing time and money are limited, this is the project to prioritize.
A quality newsletter provides ongoing connection and brand loyalty. Staying in touch makes it more likely current and past clients will continue to use your dog training services, and tell all their friends, family, and coworkers about you.
Stand out with an engaging and educational read that goes beyond brief social media posts. Plus you’ll have the perfect introduction to vet clinics, pet stores, local cafes, dentists’ offices, gyms — anywhere a dog lover is passing through.
No time or inclination to write your own newsletter? No problem. Our professional writer does it for you. With the hours you save, you can help more dogs and make more money.
Use your marketing for good! Just like you, we’re dedicated to spreading the word about positive reinforcement, so all content is R+. That means helping more dogs while you help yourself.
Not only do we write your newsletter for you, we match the design of your newsletter to your brand. The Newsletter Service ensures your marketing is as pro as you are.
Our newsletter service works for print, email or both. If you need more dog training content for social media, share snippets and build that mailing list.
Read sample newsletters and see how we design around your brand:
We normalize and address common canine behavior concerns, bust persistent myths, share R+ dog training tips, write about dog-related trends, and pepper everything with notable facts and figures. In short, we provide R+ education while entertaining your readers.
All content is thoroughly researched and vetted for a strict adherence to ethics and positive reinforcement approaches to dog training and care. And you and your readers don’t have to take our word for it: numbers and trends come from reputable, verifiable sources.
How do you market? Choose the email option, the print option, or both. We’ll design your branded template for both or either. Or, if you already have your newsletter design but don’t want to do the writing, just pick our content-only option.
Your newsletter includes a sizable space for info about your services. You’ve also got a 200-word spot to add a soapbox topic or training success story, highlight a local dog business or event, or whatever else you might want to share. There’s also space for a short announcement.
“The layout and graphics are eye-catching and people naturally want to pick it up and take it home. It’s been a great investment!”
– Stephanie Brooks, Taillights Dogs
Greenville, SC
Tell us whether you want an email newsletter, a print version, or both – or whether you just need great R+ content for your newsletter.
Our designer uses your logo and brand colors to create your unique nameplate (the graphically presented title of your newsletter) and footer panel with your contact details. We also set up your email newsletter for you. Please note that you will need to sign up for an email service such as Constant Contact, Mailchimp, or (our favorite for dog trainers) Clicks! if you wish to send email newsletters.
We write interesting, informative R+ articles and fun bits of doggie trivia and insight. For your print newsletter, all you have to do is to add your Announcement, 200-word Highlight, and Services description. For your email newsletter, we send you content for each monthly edition and you add anything you want your readers to know about your services.
In your complimentary training session we teach you our best tips for making the most of your newsletter marketing. Plus, you get step-by-step directions for sending out your email newsletter and/or getting your print newsletter printed and distributed.
Each quarter we’ll send your print newsletter as an editable PDF file. The areas set aside for your own content are clearly marked—simply place your cursor and type. No techie knowledge required. For your email newsletter, you’ll receive content designed to easily paste into the email template we’ve designed for you (or the one you already have).
Email your newsletter to your mailing list. Print your newsletter, either yourself or using a professional printer. Give your newsletter to existing clients and students. Share it with referral partners like vets and groomers and bring it to doggie events. Feel good about spreading R+ education while growing your business.
“[My newsletter is] absolutely beautiful and ready to go [each quarter]. Thank you so much and I am so happy I decided to work with dogbiz! One of my best decisions so far.”
–Bryony Aviles, Sandy Paws LLC, Branford, CT
“The layout and graphics are eye-catching and people naturally want to pick it up and take it home. It’s been a great investment!”
– Stephanie Brooks, Taillights Dogs
Greenville, SC
“I am always looking for ways to connect and keep in touch with my clients and the dogbiz quarterly newsletter is one of the best ways for me to do this. And my clients love the relevant and well written content.”
– Julia Frink, Dogwalks
San Francisco, CA
“I struggled to develop a newsletter for my business. Not enough time and scratching my head to figure out what in the world to write about. I love this service because it is the best of both worlds. Most of the content is done for me and I still have the ability to make it my own. The set up was straightforward and getting it out to clients is a breeze!”
– Stephanie Barger, Canine Zen
Albuquerque, NM
$150 per quarter
+ a $250 one-time start up fee
$150 per quarter
+ a $250 one-time start up fee
You get:
Want both? Still just $150 per quarter!
+ a $350 one-time start up fee
You get:
Just need the writing?
If you’ve already got an email newsletter or prefer to design your own, your start-up fee is just $50, and $150 per quarter gets the writing done for you.
“Clients frequently tell me how much they learn from my newsletters and how well written it is. I don’t have the time or brain power to write a newsletter each month, and wouldn’t have my growing newsletter list without this service. Absolutely worth every penny, thanks dogbiz!”
– Lindsay Evans, Training with Lindsay
San Diego, CA
$150 per quarter saves you a minimum of 10 hours of work — how much can you make in those 10 hours helping dogs?
As a KPA CTP Premium Member, you receive a custom-branded newsletter incorporating your KPA status to make the most of your prestigious affiliation.
As a CATCH trainer, you have the option of a custom-branded newsletter with your name and logo, along with the CATCH logo to advertise your training expertise.
As a VSPDT, you have the option of a VSPDT branded newsletter with your name and logo, or a custom-branded newsletter with the VSPDT logo included. Either way, use your newsletter to take full advantage of your Victoria Stilwell connection.
Harriet puts pen to paper (or fingers to keyboard) each quarter to provide engaging, valuable content for your readers. No stranger to writing about dogs, Harriet has written for Australian Dog Lover magazine, BHARCS, Our Good Brands and the Pet Dog Trainers of Europe. She completed a creative writing major (BA) at the University of Melbourne and loves taking knotty topics and turning them into accessible and fun content.
With 25 years of professional design work under his belt, Bob will take your newsletter name, logo, and brand colors and create two unique, branded designs for you to choose from. You’ll most likely have a tough time deciding between them, but you get a round of change requests just in case you need them to get your design just right.
Deborsha’s the one who will make your newsletter happen. She’ll let you know if your area is available and then coordinate all the steps to customize your newsletter template, get you set up with one of our consultants for your complimentary newsletter marketing chat, and answer any questions you have along the way.
All content is reviewed by dogbiz founder Veronica Boutelle to check for a solid R+ stance, training and behavior accuracy, and to avoid material that might cause controversy with marketing partners like veterinarians.
If you’re already spending a lot of time marketing on social media, you may wonder if a newsletter is worth it. In our experience, a newsletter can really lift your marketing game and help you cut through the noise. It allows direct communication, builds relationships, drives website traffic, showcases expertise, and provides measurable results. Read more about why a newsletter may be the business boost you need.
We create newsletters in formats that work for you – whether that’s print, email, or both. Printed newsletters are a great way to share your services locally and connect with other businesses (they’re a great icebreaker!). Email allows you to build your online mailing list and access clients and potential clients at the click of a button.
Yes. All marketing takes time to take effect, so we ask subscribers to commit to a year (4 quarterly payments cover 4 quarterly print newsletters and/or 12 monthly email newsletters) to give your newsletter time to work for you.
We only let one trainer per area use the print version of the newsletter, so if your area is taken, we’ll put you on our wait list. Should the current subscriber ever give up their spot, we’ll let you know.
Click the sign-up button and fill out the simple form you find there. We’ll check availability then email to let you know.
We work with you. When you fill out the sign-up form, you’ll let us know about your service area. In most cases we’re able to grant the area as you describe it. If your area is too large, we’ll let you know and work with you to find a solution.
You bet. Click the “Copy only” option during the sign up process. If your area is available, you’ll pay a $50 start-up fee and $150 per quarter for copy. We’ll send you the images for each quarter, too.
We serve and support all R+ or force-free trainers—trainers of all races, colors, national origins, sex, gender identities, sexual orientations, and abilities. In short, if you’re 100% committed to force-free training, we’re 100% committed to you.
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We cannot make guarantees regarding specific earning or income results for your business. Any testimonials or case studies including specific numbers are accurate for the dog professionals referenced and should not be construed as a results guarantee for others.
