A free group coaching program to guide your business through and beyond COVID-19

For almost 20 years our business has been to help yours succeed. That work feels more important now than ever.

We’re offering a free 6-week group coaching program to support you and your dog training business every step of the way through the Covid-19 crisis.

You aren’t alone. We’ll get through this together.

Don’t just survive; emerge from this crisis stronger than ever

You are invited to join dogbiz coaches and fellow R+ dog trainers for weekly coaching sessions to:

Get help navigating every step of the way

We’ll coach you through all the details

Choose the right alternative services for your business

We’ll show you how to compare your options to select the services best equipped to get your revenue moving again as quickly as possible.

Set up a virtual private training service

Get all your questions answered, from how many sessions to offer, how long to make them and how often to hold them, which tech platforms to use, how to actually run them and set your clients up for success, even what to do if you usually day train.

Launch virtual dog training classes

Guidance on how to continue offering your usual class topics, plus loads of new class ideas to help students while they shelter in place. And we’ll look at how to actually hold classes—from the tech bit through best practices for structuring and teaching classes remotely.

Market your business during the crisis—and beyond

Adjust your marketing message to your clients’ and students’ current needs and concerns, put together and execute a step-by-step plan to get registrations up now, and get ready to emerge from the crisis ready to restart stronger than ever.

Communicate effectively with clients, community, and referral sources

Get language and strategies for building bonds that cement brand loyalty. Serving others through this crisis is not only the right thing to do; it will serve your business in return. This is a perfect time to forge new relationships and strengthen existing ones; we’ll help you do it.

Price yourself strategically now and afterward

Avoid pricing mistakes that threaten your business now and weaken it later. We’ll provide guidance for setting rates designed to get you through the crisis and set you up for success when it ends.

Handle unexpected challenges with confidence

Week by week we’ll add topics based on the collective needs of the group and any emerging challenges we can’t yet anticipate. We’ll also help you tackle the details of implementing your plans, so you can do so with confidence.

How the program works—structure, dates, how to join

We invite you to join dogbiz coaches and fellow R+ dog trainers in a supportive brain trust!

Weekly group coaching sessions


We’ll share occasional bonuses as we go, inspired by topics and your questions and needs. Things like:

Facebook group

Get feedback and keep the discussion going all week with your committed peers.

Survive & Thrive session schedule

Every Tuesday* beginning April 14 for 6 weeks

1pm Pacific/ 4pm Eastern/ 8pm GMT/ 7am AEDT on Wednesdays/ 9am NZDT on Wednesdays

Convert to your time zone here>>

* We’re kicking off the first two weeks with a jump-start schedule, meeting Tuesdays and Thursdays to get you up and running fast.

Let’s survive & thrive together!

You don’t have to do this alone—join us today.

Program starts April 14

Don’t wait—we’re kicking off the first two weeks with a jump-start schedule, meeting Tuesdays and Thursdays to get you up and running fast.

You don’t have to do this alone

Together, we’re WAY more than the sum of our parts

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Get weekly access to the dogbiz coaches

Survive & Thrive provides a level of ongoing support from dogbiz coaches usually only accessible through private consulting. dogbiz founders Veronica and Gina lead every session.

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Share your experiences and ideas, and benefit from others’

You’ll be part of a collective R+ trainer brain trust. You’ll have the power of a community to answer your questions, solve your problems, and expand on your ideas to help make them reality. Plus you’ll have the satisfaction of doing the same for others.

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Connect and bond with like-minded R+ trainers

In this time of anxiety and forced separation, human contact is more important—and more necessary—than ever. Joining this program gives you an opportunity not only to learn with and from others, but to forge relationships with them, too.

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Become part of a team

Dog trainers often feel isolated, and that is more dangerous now than ever. Group coaching means the support and cheerleading of your peers as well as your coaches. It means structure and accountability to keep you moving on the hard days. It means the satisfaction of supporting others, too. We are all in this together, after all.

Meet your coaches


dogbiz co-founder Veronica Boutelle is the author of the go-to business book for dog trainers, How To Run a Dog Business: Putting Your Career Where Your Heart Is, writes regular business columns for multiple industry journals including those of PPG, APDT US, APDT AUS, and APDT NZ, and travels the world teaching R+ dog trainers how to make a living doing what they love. Her speaking and teaching engagements include regular appearances at APDT US, AUS, and NZ conferences, PPG summits, and as a Clicker Expo faculty member, as well as private education for leading R+ dog training schools such as The Academy for Dog Trainers, Karen Pryor Academy, and CATCH Canine Trainers Academy.

Having dedicated nearly 20 years of her career to the success of R+ dog trainers, Veronica is keen to deliver the most effective guidance possible through this time of crisis, with an eye toward seeing both individual businesses and our industry emerge stronger for it.

BSc Comms, CTC

Gina Phairas helped co-founded dogbiz back in 2003 and has since been responsible for many of our best ideas and innovations. Gina’s primary focus these days is leading our talented coaching team and running dogbiz University, her brain child for providing effective, easy-access business education and support to R+ dog professionals. She also regularly shares dog business wisdom at dog training conferences and seminars, including those held by PPG and APDT, and as Clicker Expo faculty.

In response to COVID-19 Gina led the team through a deep brainstorm and exploration of ideas for how to best use our resources, expertise, and extensive business coaching experience to help R+ dog trainers both survive and thrive through this crisis and beyond. The Survive and Thrive program is our answer to that challenge.

Let’s survive & thrive together!

You don’t have to do this alone—join us today.

Program starts April 14

Don’t wait—we’re kicking off the first two weeks with a jump-start schedule, meeting Tuesdays and Thursdays to get you up and running fast.